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TODAY’S SLANGUAGE: (Gen Z) “Clout”

Our SLANGUAGE for today is the Gen Z term “Clout”. It means having influence, popularity, or power, especially on social media.

🕒 5/27/2026, 10:02:33 AM109 wordsEN

ABS-CBN Studios

#Daily Contents#Slanguage#Clout#Gen Z Slang#Slang Words#Chasing Clout#Clout Chasing


Clout (Noun) 

/klaʊt/  

  

It means having influence, popularity, or power, especially on social media. 

  

In short: 

It’s the ability to get attention and influence others. 

  

It can refer to: 

Being well-known or trending 

Having a strong online following 

The power to shape opinions or gain visibility 

  

“Chasing clout” means doing things just to gain fame or attention. 

 

Paano gamitin ng bongga:

In "Roja" there's a clout chaser moment in Episode 3: 

Ice (Kai Montinola) and Bogs (Emilio Daez) are in a real relationship. But in the story, Jules (AC Bonifacio) and Bogs are social media influencer who seeks clout to build followers by pretending they have a lovey-dovey relationship.

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