For many generations, Filipino emotions, memories, and identity have been expressed through Original Pinoy Music (OPM). Puregold's deep ties to OPM will be highlighted on July 11 at the Araneta Coliseum, where they will hold a concert that is bigger, louder, and prouder than before.
More than just a grand music production, Puregold's OPM Con has evolved into the company's signature retail-tainment platform, cementing its status as a pioneer in combining retail, entertainment, and Pinoy fan culture in epic events. Filipinos have discovered their voices in music over the years — in songs they grew up with, lyrics they cite online, anthems they scream during concerts, and fandoms that have become families based on musicians they like.
Dubbed "OPM Con Generations," it will bring together today's biggest musicians for a night celebrating the growing sound of Filipino music and the communities that have grown around it.
To begin with, acclaimed folk-pop Ben&Ben and rising P-Pop group Alamat will charm the audience not only as performers, but also as two of the company’s newest brand ambassadors — a major moment for the devoted fan communities they proudly call “Liwanag” and “Magiliw.”
This year’s lineup is the concert’s strongest yet, featuring the most sought-after names shaping the local music landscape, led by P-pop kings SB19, rap heavyweight Flow G, crowd-favorite rapper Skusta Clee, well-loved rock band SunKissed Lola, and breakout all-female P-pop acts G22, KAIA, and Xonara.
From arena-shaking P-pop performances and rap anthems to emotional sing-alongs and viral chart-toppers, “OPM Con Generations” promises an unforgettable celebration of Pinoy music across genres, generations, and fandoms.
Since its debut in 2024, OPM Con has swiftly become one of the country's most anticipated live music events, igniting nationwide fan excitement with the brand’s patented ticket redemption mechanics, which transform grocery shopping into a full-fledged fan experience.
“Music has a unique way of bringing people together, no matter the generation or genre,” said Ivy Hayagan-Piedad, senior marketing manager of Puregold Price Club Inc. “Through OPM Con Generations, Puregold hopes to create a space where loyal Puregold customers and fans can proudly gather, interact, and celebrate Philippine artistry and culture.”
Ticket sales for OPM Con Generations will begin on June 12 at 12 Puregold stores nationwide: Taytay, Rizal; Biñan, Laguna; Anabu-Imus, Cavite; Valenzuela; QI Central, Quezon City; Cubao, Quezon City; Fairview Terraces, Quezon City; Tayuman, Tondo, Manila; Sucat, Parañaque; Kalentong, San Andres, Manila; Sto. Domingo Cainta Junction, Rizal; and San Pedro, Laguna.
Aling Puring and Perks members can redeem complimentary concert tickets for qualified single-receipt grocery purchases at select supermarkets. VIP Standing costs P8,500, Patron costs P7,000, Lower Box is P5,500, Upper Box is P4,000, General Admission is P2,500, and Obstructed Upper Box and Obstructed General Admission are P1,500.
The brand is also launching a limited Regional Fan Pass initiative for customers in the provinces, allowing more fans outside Metro Manila to sign up and purchase tickets while they last.