The Kansas City Chiefs' quest for a historic Super Bowl "three-peat" against the Philadelphia Eagles kicked off on Sunday (February 9) with pop superstar Taylor Swift, who led a crowd of A-listers in New Orleans.
Swift, who was also in attendance when the Chiefs won the Super Bowl in Las Vegas a year ago, wore a cream-colored blazer as she stood inside a private box at the Superdome.
Other A-list celebrities included Argentine World Cup winner Lionel Messi, hip-hop mogul Jay-Z and comedian Adam Sandler, while actors Jon Hamm and Bradley Cooper introduced the teams.
The two-time defending champion Chiefs won the coin toss and elected to kick off to the Eagles.
Swift is on hand to support her boyfriend, Chiefs tight end Travis Kelce, just as she was last year when Kansas City triumphed over the 49ers in Las Vegas.
"Go Taylor's boyfriend," was written on banners and t-shirts of the fans she has helped bring into the league.
New Orleans was hosting the game for a record-tying 11th time as fans shelled out to attend, with the average price of tickets sold hovering around $6,500 on resale platform StubHub.