Another milestone for SM Mall of Asia. Southeast Asia's adidas Football Park now rises at the FIFA-grade MOA Sky football pitch. Where global sport meets scale. Photo source: SM Supermalls
Global sports are becoming part of Filipino culture, with football serving as an example of the shift. As Filipinos get into the sport and with the Philippine women's football team even winning gold in the SEA Games, it is due time to provide a place for the Philippines to continue developing football as a sustainable, inclusive, and globally competitive part of its national sports culture.
Momentum for football in the Philippines continues to rise. Youth participation has increased by more than 42 percent. Football content consumption on TikTok has grown by more than 85% year-on-year. Demand for professional-grade facilities is high. adidas Football Park answers that demand with a venue built for real play and real progress.
SM Mall of Asia raised the bar for global sports destinations with the launch of Southeast Asia's adidas Football Park and adidas Football Specialty Store. adidas and SM Supermalls activated a landmark partnership that strengthens MOA's goal to become the home of international sports and lifestyle brands.
The project transforms the FIFA-grade MOA Sky football pitch into a fully branded adidas Football Park. It pairs a global-standard rooftop pitch with the region's football-exclusive adidas retail store. The destination delivers a Play, Train, Gear Up experience built for athletes, young players, creators, and everyday movers who want world-class access in one place.
(L-R) PFF General Secretariat Gelix Mercader, adidas Brand Activation Senior Manager Jen Dacasin, DTC Director Tim Abella, adidas Philippines Country Manager Dave Sexton, SM Prime Chairman of the Executive Committee Hans Sy, SM Supermalls President Steven Tan, SM EDD President Hans Sy Jr., and Mico Gutierrez, PFF. Photo source: SM Supermalls
adidas selected SM Mall of Asia for its influence, scale, and ability to build integrated sports ecosystems. MOA's iconic rooftop pitch, its traction with fitness communities, and its high-engagement environment made it the natural home for adidas' most ambitious football project in the region.
Stadium-style bleachers at the adidas Football Park at SM Mall of Asia. Built for crowd energy and clear sightlines, from kickoff to final whistle. Photo source: SM Supermalls
The adidas Football Park will serve as the new home of the Filipinas Women's National Football Team. adidas and the Philippine Football Federation will run structured programs, including clinics, leagues, women's football nights, and seasonal tournaments.
The adidas Football Park will serve as the new home of the Filipinas Women's National Football Team. Photo source: SM Supermalls
"adidas chose SM Mall of Asia because MOA delivers destinations that drive culture. adidas Football Park shows how SM builds first-of-its-kind experiences with global partners. This is the new era of SM Supermalls. We create spaces that elevate sports, champion communities, and fuel the country's next generation of athletes," said Steven Tan, President of SM Supermalls.
adidas-branded locker rooms built for match-ready moments. Functional, focused, and designed to feel professional. Photo source: SM Supermalls
Dave Sexton, adidas Philippines General Manager said, "MOA gives adidas a platform that matches our ambition. adidas Football Park and the adidas Football Specialty Store offer a complete football experience for Filipino players and fans. This destination signals our long-term commitment to the sport."
The adidas Football Specialty Store beside the pitch carries a comprehensive adidas football lineup in Southeast Asia. Shoppers may access training gear, footwear, team kits, and exclusive products available only at this location.
With adidas Football Park, SM Mall of Asia sets a standard for integrated sports destinations in the region.
SM Supermalls