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Photo source: Robinsons Supermarket
Running with a buddy may help make every workout enjoyable and easy to stick with. Having someone by your side provides motivation, accountability, and encouragement, helping you stay committed even on days when you feel less motivated. It also turns exercise into a social activity, making it a simple way to help support both physical wellness and meaningful connections.
Which is why for nearly two decades, Robinsons Supermarket has promoted healthy and active living through its annual Fit & Fun Wellness Buddy Run. This year marks another milestone as the event expands its reach, bringing its advocacy of wellness to more communities across the country.
The 2026 edition kicked off with the Manila leg on July 5 at Bridgetowne Destination Estate and Parklinks, where over 6,500 runners came together to celebrate fitness, friendship, and community. Building on the Manila event, Robinsons Supermarket now heads to Cebu for the next chapter of its wellness journey with the Cebu leg happening on August 9, 2026, at Gatewalk Mandaue, Cebu City.
"At Robinsons Supermarket, we believe that bringing goodness home goes beyond providing quality products and great value—it also means helping build healthier, stronger communities. The Fit & Fun Wellness Buddy Run reflects that commitment by encouraging Filipinos to embrace active lifestyles while creating meaningful connections with family, friends, and fellow runners," said Kerwin Legarde, Group General Manager of Robinsons Supermarket.
Cebu, get ready to run with your buddy. Photo source: Fit & Fun Wellness Buddy Run Facebook page
A run that celebrates togetherness
What makes the Fit & Fun Wellness Buddy Run unique is its buddy-run format, where participants race in pairs and cross the finish line together. More than speed or competition, the event celebrates teamwork, encouragement, and shared wellness goals, making it an enjoyable experience for runners of all fitness levels.
Whether participants choose the beginner-friendly 5KM route or the more challenging 10KM distance, the event encourages everyone to take meaningful steps toward a healthy lifestyle while creating lasting memories with their chosen running buddy.
Bringing the wellness movement to Cebu
Following the success of the Manila leg, Robinsons Supermarket is bringing the excitement to the Visayas for the Cebu leg. Set against the vibrant backdrop of Gatewalk Mandaue, the event gives Cebuanos the opportunity to experience the same festive atmosphere, community spirit, and commitment to wellness that have made the Buddy Run a much-loved annual tradition for the past 18 years.
Participants will receive a race kit, a location-exclusive finisher medal upon completing the race, and Robinsons Supermarket's signature grocery loot bag packed with nutritious products from generous brand partners.
Are you ready to run with your buddy? Photo source: Fit & Fun Wellness Buddy Run Facebook page
Bringing goodness home
More than a sporting event, the Robinsons Supermarket Fit & Fun Wellness Buddy Run is an extension of the brand's commitment to bringing goodness home by making wellness accessible and enjoyable for Filipino families.
By bringing people together through fitness, Robinsons Supermarket continues to inspire healthy choices beyond the supermarket aisles, showing that wellness is best achieved when shared with others.
Robinsons Supermarket invites everyone to grab their favorite running buddy, lace up their sneakers, and join the movement toward healthy, happy communities—one stride at a time.