MANILA - Converge ICT Solutions Inc., one of the Philippines' leading broadband providers, has launched "Converge XCLSV," a new loyalty program designed to reward its residential FiberX subscribers.
The program was unveiled on July 29 during an exclusive advance screening of "Spider-Man: Brand New Day" at the SM Mall of Asia's ScreenX Cinema. Select FiberX subscribers were invited to the event, which featured trivia games, merchandise giveaways, and gadget raffles.
The company said the launch signifies a shift towards providing subscribers with personalized benefits and exclusive experiences beyond standard internet connectivity.
“Our new Milestone Loyalty Program is one way we'd like to give back, to celebrate your continued trust with meaningful rewards," said Orange Ramirez, Converge's Vice President and Head of Brand and Marketing.
The broadband giant said it plans to roll out more XCLSV events and subscriber-focused activities in the coming months as the program expands. Jaemee Anne Pino, AVP & Head of Marketing for Usage & Loyalty, noted that the inaugural movie screening "sets the tone" for future rewards.
Converge said it will announce further details regarding XCLSV program tiers and specific benefits through its official channels.