From holding traditional press conferences to touring podcasts and malls, the way stars market a film has certainly evolved — in a fashionable manner.
The stars' look plays a significant role in the promo, not just for aesthetic reasons but also to convey a message and engage the audience, particularly the younger ones.
During the promo tour for the now-box office hit film "Call Me Mother," Metro Manila Film Festival 2025's best actor Vice Ganda delivered winning looks that drew the public's attention — a true superstar behavior.
To kick off the promo tour, the unkabogable superstar arrived at the press con at Vice Comedy Club in a cheerful yellow oversized coat with a white inner garment and a yellow bowtie.
Vice, like her outfit, was enthusiastic and joyful, promoting the Star Cinema movie and praising his co-stars as well as director Jun Lana.
Serving Barbie looks while roaming the streets, Vice then appeared in a pink little dress during the MMFF parade — a striking color that suited her figure and the occasion. She was also seen changing her outfit that day.
When she appeared on a podcast hosted by filmmakers Tonet Jadaone and JP Habac, she donned an oversized long sleeves. While guesting on Karen Davila’s YouTube show, she looked stunning in her signature blonde hair and a seductive lacy dark brown top with denim pants.
The A-list Kapamilya star, of course, visited nearly every major mall in Metro Manila and beyond, in addition to visiting several online shows. Her all-denim outfit, which flawlessly highlighted her physique with gold bracelet, necklace, and earrings, was one of the outfits that stuck out throughout the mall tour.
It wouldn't be complete without the Megamall premiere night, where she unsurprisingly presented a look that summed up the evening: polished, poised, and phenomenally pretty.
And lastly, the awards ceremony. In true Vice fashion, she showed up to the biggest event wearing the most extravagant ensemble from fashion powerhouse Gucci's most recent collection.
Even fashion designer and influencer Johan Kyle turned Vice's Gucci moment into a piece of content. “Vice is wearing ‘Primadonna.’ This collection isn’t even available to the public so I have no idea how they managed to get it, but since it’s Vice Ganda it doesn’t surprise me.”