Spotted on the highly prestigious, highly exclusive front rows of Paris’ most anticipated couture shows, it is no surprise that Heart Evangelista has, once again, made her way to the top of the Fashion Week charts as one of the most notable influencers making waves on social media this season.
Paris Couture Week Key Voice Heart Evangelista at the Miss Sohee show
This Paris Haute Couture Week, the Filipina style icon placed fifth on Lefty’s Top 5 Key Voices ranking. Generating over $2.9M in Earned Media Value (EMV), Heart’s front-row appearances have garnered heavy engagement on social media, amplifying the visibility of couture shows such as Schiaparelli and Dior who both made it to this season’s Top 5 Brands, each amassing over $17M in EMV.
Top influencers Jennie and Kylie Jenner at the Chanel Couture show
Other notable names on Lefty’s Key Voices include Jennie Kim ($16.9M in EMV) who made her first appearance for Chanel Couture—this season’s biggest brand at $38.7M. Fashion Week regular Kylie Jenner ($7.6M in EMV) followed suit, also making an appearance at Jean Paul Gaultier which garnered $19.1M, placing second. Another BLACKPINK member made it to the list, with Dior ambassador Jisoo ($5M in EMV) gracing the front row of the French house. On the runway, Kendall Jenner ($3.7M in EMV) walked Schiaparelli, making it the third most visible show of the season.
For more insights, read more on Lefty’s recap of the recent Fashion Weeks.