Filipinos may be separated by distance, but the stories they watch in ABS-CBN can still bring them closer to home and to one another.
This is the heart of ABS-CBN’s new campaign, “Magkasama Tayo sa Bawat Kwento,” which celebrates how its programs have become part of the lives, memories, and everyday experiences of generations of Filipinos.
Anchored on the testimonials of everyday Pinoys, like OFW Bernie Lledo and barangay worker Marilyn Facto, who continue to find joy, inspiration, and comfort in stories that remind them of home, the campaign echoes ABS-CBN’s mission of service through storytelling.
“Every time I’m watching ABS-CBN’s programs, I always feel like I’m back home in the Philippines. My family watches the same programs I do, so even if it’s just virtually, I feel like I’m always with them,” shared Bernie.
“My parents have been watching ABS-CBN since I was a kid, which is why, growing up, it has become a part of our everyday lives. They’re truly part of our family,” said Marilyn.
Through stories that viewers have grown up with and remind them of home, ABS-CBN’s “Magkasama Tayo sa Bawat Kwento” campaign also reiterates the company’s ever-enduring promise of being in the service of Filipinos today, tomorrow, and in the years to come.