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ABS-CBN ushered in the holiday season with the launch of its star-studded 2025 Christmas ID, "Love, Joy, Hope: Sabay Tayo Ngayong Pasko," which celebrates the heartwarming tales of everyday heroes and the Filipino culture of togetherness and bayanihan.
Inspired by the stories of real-life heroes such as "Pilipinas Got Talent" season seven winner Ricardo “Cardong Trumpo” Cadavero who will do anything for his family; Dumagat tribal chieftain Perlita Guerrero who hopes for a better life for everyone in their tribe; “Teacher Santa” Melanie Figueroa who grants her students’ Christmas wishes; The Busking Community PH founder Martin Riggs who uses his music to help people in need; Father Errol Fidel Mananquil who cares for orphans; and youth leader Richmond Seladores who provides aid and assistance to survivors of calamities—this year’s Christmas ID pays homage to ordinary men and women who serve as beacons of love, joy, and hope in their respective communities.
True to tradition, ABS-CBN’s top performers and personalities came together once again to bring to life this year’s Christmas ID, which was written and produced by ABS-CBN Creative Communication Management division, headed by Robert Labayen, with ABS-CBN COO Cory Vidanes, along with Jay Dustin Santiago, Love Rose De Leon, Lawrence Arvin Sibug, Revbrain Martin, Maria Lourdes Parawan, Mark Raywin Tome, Sheryl Ramos, Paolo Emmanuel Ramos, and Edsel Misenas, among others.
The music and arrangement were by Raizo Chabeldin, Biv De Vera, Jessie Lasaten, and Francis Salazar, while vocal supervision was led by Jonathan Manalo.
Feel the spirit of Christmas and celebrate the Filipino culture of bayanihan by watching ABS-CBN’s Christmas ID on ABS-CBN Entertainment’s YouTube channel.