
Body description:
Cheugy: adjective | choo-ghee
Makes fun of being uncool
Cheugy is a slang way of calling someone or something uncool or unfashionable, especially when seen as slightly cringe worthy or trying too hard. It’s mainly used as a jokey put-down of trends stereotypically associated with millennials. Cheugy was first used by a group of young women in the 2010s. They used the word to poke fun at other women whose taste, fashion, and self-presentation are considered uncool, basic, or cringy. Examples and use of cheugy tend to center on the lifestyle associated with millennials, particularly women and what clothing they wear, what things they buy, how they act, and how they present their lives online.
Gamitin natin nang bongga (with reference to Kim Chiu’s portrayal of Sandy Veloso in the 2013 romantic comedy film "Bakit Hindi Ka Crush ng Crush Mo?"):
Sandy is a modern-day ugly duckling who’s obsessed with her boyfriend. After he breaks with her, Sandy is left to ponder why she feels unwanted. Was it the cheugy hairstyle, the cheugy outfits, or simply because she was not enough for him? Maybe a “glow-up” was the right thing to do, to turn herself into someone who deserved to be loved.
Related Links:
Itchyworms reimagines “Bakit Hindi Ka Crush ng Crush Mo”:
Kim Chiu and Xian Lim shine in 'Bakit Hindi Ka Crush Ng Crush Mo':