The entire World Trade Center in Pasay City went wild last February 2 as phenomenal superstar Vice Ganda arrived in a head-turning pink and white ensemble to officially reveal his new endorsement.
Although Vice’s appearance was brief, it was sweet and unforgettable for Santé International, a Filipino wellness company that sells organic barley-based products certified in New Zealand.
“I’ve always believed that health is the foundation of everything. I stay active and energized because I take care of my body. I’m so excited to share with everyone how Santé Barley has helped me live for more — not just in my career but in all areas of my life,” the comedy superstar said.
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Vice Ganda named as the new face of a barley brand. Photo by Josh Mercado
In his vlogs and "It's Showtime" episodes, Vice always urges his viewers to take care of their health and emphasize self-care, saying, "Kailangang tulungan mo muna ang sarili mo bago ka tumulong sa ibang tao."
At the press conference, the brand's CEO, Joey Marcelo, praised the Kapamilya star and explained why he was chosen as an endorser.
“Vice Ganda represents what Santé Barley is all about: living life to the fullest while staying proactive about your health. His ability to thrive in all aspects of his career while inspiring others at the same time makes him the perfect partner for our mission of helping Filipinos,” Marcelo shared.
In addition, Vice recently released a video of his vacation to Dubai with partner Ion Perez to YouTube. His supporters took to the comments section to express their love and support.
One YouTube subscriber commented, “Mabuting tao talaga si Ion kasi he takes care of his mother in law.”
“Sobrang nakaka-touch ‘yung message ni Meme Vice. Sobrang relate ako dahil isa rin akong breadwinner here sa UAE. Thank you for the happiness, Meme. You are such an inspiration. God bless you more with health para lagi ka makapagpasaya ng tao,” another social media user commented.
“Napakasarap nang naging buhay ng pamilya ni Vice. Hindi siya naging maramot. Every travel, millions ang nagagastos. Sana lahat ng kapatid ay ganyan,” one follower said.
Vice shared photos from his recent trip on Instagram, saying, “The breadwinner gets to pause and rest for a while.”
With a career spanning comedy, music, film, television, endorsements, and advocacy, Vice credits much of his energy and vitality to self-care, both inside and out. He has openly stated his commitment to regular health screenings, self-care, and maintaining a positive attitude.
“That’s part of self-love —‘yung pag-aalaga mo sa sarili mo. If you're gonna love other people, if you're gonna love somebody else, why can’t you love yourself. Sa anong kapasidad, aalagaan mo talaga ang sarili mo,” he previously told ABS-CBN News.
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